Christmas For All (Year)
What is CHRISTMAS FOR ALL (YEAR)?
In 1986, the Coeur d’Alene Press launched Christmas for All Year (CFA) as an annual campaign fundraiser to give to those in need within our community during Christmas time. CFA-Y spent the next 35 years raising MILLIONS of dollars from generous readers and primarily spent those funds on gift cards for those who waited in line for them.
In 2019, leaders of Christmas for All and Charity Reimagined had the courage to ask the dangerous question:
"How could this well-intentioned outpouring of generosity really start to make an impact in people's lives?"
Perhaps the most significant change brought about was the focus: rather than giving small gift cards to folks who can prove themselves the most destitute, we now honor those who have taken courageous, hard-fought steps to improve their lives.
CFA now partners with relationship-building organizations (Referring Partners) that are making an impact in our community to identify who the recipients of the awards will be.
